Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

Le Citizen Hotel Paris

Sophie, the owner, uses ALL online tools available.  YouTube Channel.

Smart use of iPad for Services and in room directory - great use of available tools.

Le Citizen Hotel Paris Visit

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Update 14/12 Class - Mobile Steals by Orbitz

Orbitz combines Groupon types savings + last moment bookings with Mobile Steals.  What other travel providers are re-shaping customer booking behavior with mobile apps?


EasyJet Facebook app - optimized for mobile.

Update 07/12 In Class Exercise

Exercise - Create SEO Differentiation Strategy

1. Choose a hotel

2. Conduct severals searches using brand + location, then brand + qualifiers

3. From your searches, determine what terms are an opportunity in the marketplace

4. Create an SEO strategy grid (sample shown in class) - use at least 5 combinations of qualifiers

5. Post the grid in your blog

Execellent article to give you ideas.

Update 07/12 - SEO Geek Joke

Update Dec 4 - Toyota's Vision of Future Mobility

What does Microsoft, Corning + Toyota's future visions have in common?

Reputation Management Seminar - Video Assigments

The Reputation Management Sessions are coming up - to prepare there are 2 viewing + reading assignments You will find them linked from the syllabus linked here.

The total time for the prep assignments is 30 mins - there will be a short online quiz on the materials.

The online meeting space - Reputation Management

Questions - problems - let me know in advance.

Update for Class 12/07

The Evolution of Google's Rankings

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