L2 Digital IQ Index: Travel — The Video from L2 Think Tank on Vimeo.
Link to L2 Digital IQ
Download the Digital IQ Travel Report form the above link. Also download the Digital IQ Luxury Report Click here
You should also read the brief summaries.
Analysis - Post in your blog
- What are they key differences in the digital marketing mix bewteen these two industries?
- From the reports and reading, how do the top 3 Digital IQ companies view social media?
Research
Choose one of the top companies - or a brand that interests you - research an article on that brand/company's online strategy.
Post in your blog
Does the article support or conflict with the info in the Digital IQ reports? Which is more accurate + why.
Prepare your notes for class - you will be on a panel discussion
- How can hotels use Digital IQ concept to plan online marketing mix?
- Find an example hotel that is using an online mix - website, Facebook, Twitter or other.
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