Session 7

Key Concept - 'New Luxury' - Affluent + Ultra Affluents online behavior
Digital Strategies for Luxury Brands
View more presentations from Marci Ikeler

For class, 12/01 - 
  • Review the presentation embeded above
  • go back to Luxury Digital IQ, from the first class  
  • select one of the top brands
  • prepare to brief the class on one of the strategies by used by a top Digital IQ  brand that is outlined in the presentation
  • Post this brief in your blog

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