Wednesday, January 18, 2012

2nd Semester - Outcomes + Topics

Thank you for thinking out loud today - I will shape the coursework for next semester to accomplish skills + topics below:


Outcomes
-a certification in web skills, that can be part of your CV
  >more web tools
  >work productivity tools
-a professional Google Plus page, as part of your professional dossier


Topics
-service innovations - digital delivery
-influencers, platforms + marketing 
-new 'not yet' jobs


Learning Method
-Flip the Classroom - will continue
 >>at home video, reading + prep
 >>use tools that are introduced in class
-In class actions + sharing
-Google + circles for communication + research




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Tuesday, January 17, 2012

Final Assessment - Net Skills

The link to your individual assessment for MBA Group A - here Thank you for completing in class.

Group B please take your survey here.  Thank you for completing by Friday 20/02.

Some of the questions have changed, so please read all Qs.

Tuesday, January 10, 2012

Session 7 - Affluents + 'Friending' - a quick look

A sample page from a recent report - Affluents seek 'value' in deals.  Report PDF

Luxury = Green - Food for Thought


Wednesday, January 4, 2012

Please join Google Plus

Please go to Google Plus - left hand side +vous. Add your self to Google + using your class Gmail address. And I will add you to the Digital Marketing Circle THX