Reading for Class 22/02

Its not about age - it is about attitude.  This article talks about the 'flux generation' as those who are creating change, driving the next economy - Generation Flux

Please read the article and comment in your blog - cross post to your Google Plus page.

The thought question:

           How do YOU relate to Generation Flux? How will it affect your career success?

Class Assignment for 22/02 - Independant Work

Hi All,

Thank you for your continued work on all things Digital, while I am here with my family.

As you know, there is a Think Tank April 27 and each year we have a contest for an MBA student presentation. This year's theme is 'Futuremakers' and we will explore services of the future - tech supported customer services that do not exist yet.

So, your assignment:

1.  imagine a transformational service or services and create a presentation for your MBA Group.

2. you can work in Groups of 2 - no more - or individually

3. you will need to research and determine that your imagined service does not exist yet

4. your sertvice should be digitally delivered - ideally across smart phones, tablets, small screens such as Playstation and laptops
5. class time on 22/02 can be spent orgainzing - post in you blog, the names of your group + a GENERAL concept for service you wish to explore
6. Next week, 29/02,  each group will share their service concept + we will vote online for the top idea to be presented at the Think Tank.



Since I cannot be there in person 22/02, I will be in a hangout from noon to 2 PM your time + open for any questions and ideas.

You can Google + any questions - I will answer them all day Wednesday.

MBA 2 Group B - Extra Session 15/02

MBA 2 B - Extra session on Google Tools + professional development - 15/02. 2- 5 PM, Larissa + Emilie will run an extension of last week's workshop and help the Group progress your Google skills. Our scheduled class will follow + is a Hangout, using your Google Plus account.

1. We will review your assignment due for the class
2. Come prepared with 2 different companies Google Plus Business Pages links - these should be companies that YOU would like to work for.

See you online.

Assignment for Class 15/02 - Social Influence

Outcome = Use your understanding of Social Media combined with Reputation Managemnt knowledge to develop an RM plan.


Please View the presentation below

Social Influence Marketing Trends for 2010

View more PowerPoint from Shiv Singh

Assignment:
1. Choose any hotel or hotel group
2. Create a Social Influence Action Plan designed to enhance your hotel's reputation online
3. Use screenshots of existing hotels online actions to illustrate your selected actions.
4. How will you measure the results of your actions plan
5. Publish your action plan + samples in an Issuu - include links to sites/posts that selected for samples.

Online Class Feb 8 + Hangout

Now that you have set up your Google Plus professional page, start optimizing to attract attention from future employers. The concept of attracting potential employers is a major shift in thinking from traditional job search route....an approach that more innovative companies embrace. 

Some pointers: 

1. Positioning - what do you want to be know as vs. what are you doing now
2. Content - post and share articles + information that supports your desired positioning in No. 1
3. Populate - follow people and join circles that will add your expertise and support the desired positioning in No.1
4. Potential Employers - be sure to follow companies/hotels that interest you as future employers.  Whose posts do they share?  It is a good indicator of that company's areas of interests.
5. Use you best blog posts, from this course, as G Plus posts - show off your knowledge and platforms capabilities

Do you have any additional tips or samples that are shareworthy?  Please feel free to do so.