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Le Citizen Hotel Paris

Sophie, the owner, uses ALL online tools available.  YouTube Channel.

Smart use of iPad for Services and in room directory - great use of available tools.

Le Citizen Hotel Paris Visit

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Update 14/12 Class - Mobile Steals by Orbitz

Orbitz combines Groupon types savings + last moment bookings with Mobile Steals.  What other travel providers are re-shaping customer booking behavior with mobile apps?


EasyJet Facebook app - optimized for mobile.

Update 07/12 In Class Exercise

Exercise - Create SEO Differentiation Strategy

1. Choose a hotel

2. Conduct severals searches using brand + location, then brand + qualifiers

3. From your searches, determine what terms are an opportunity in the marketplace

4. Create an SEO strategy grid (sample shown in class) - use at least 5 combinations of qualifiers

5. Post the grid in your blog

Execellent article to give you ideas.

Update 07/12 - SEO Geek Joke

Update Dec 4 - Toyota's Vision of Future Mobility

What does Microsoft, Corning + Toyota's future visions have in common?

Reputation Management Seminar - Video Assigments

The Reputation Management Sessions are coming up - to prepare there are 2 viewing + reading assignments You will find them linked from the syllabus linked here.

The total time for the prep assignments is 30 mins - there will be a short online quiz on the materials.

The online meeting space - Reputation Management

Questions - problems - let me know in advance.

Update for Class 12/07

The Evolution of Google's Rankings

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Update Wed 30/11 - Collecting info

Today, in class, create + show me your Twitter account - show me who you are following.

Set up at least 1 Google Alert - we'll at the end of class and see what results you have  received.


For fun - create a word cloud.

28/11 Update - Ritz Calton Hotels new campaign

The Ritz introduces a unique concept - the hotel as a trigger for memories.... what is your impression??  Feel free to post a comment below.

CMH Educational Innovation Award - This course!!

I thought you'd like to know...this course + Reputation Management seminars are basis for the educational innovation winners in World Wide Hospitality Awards.

Le CMH propose à la nouvelle génération des formations aux emplois du futur, liées aux réseaux sociaux et à la communication Internet...

You heard it here first!

Novotel + Microsoft - test Hotel Room of the Future

It seems Microsoft is getting into the hotel design biz....photos + a short poll here.

Let's discuss your impressions tomorrow, in class.

Update 22/11 - Short Survey

Since there was a problem with the last question, last week - kindly finish up by taking this 2 question survey.  THX

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Update - 21/11 Impressive Hotel Website

I collect fun + unsual hotel websites + will share them here. 

First, Hotel Missoni-

Definitely expresses the brand - if you have some favorites, feel free to share in the comments below.

For some fun - Try Out the Museum of Me

Customer in Charge

Customer in Charge

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Digital Marketing MBA Group 1

Welcome  - I am very glad to work with you in the most exciting area of hospitality marketing - the online sector.

We will be working on 'Now for Next'...helping you to be ready for Hotel jobs that don't exist yet.

So, we start with a video...


Extreme Bookings - change of booking behavior