Lobby Friend Think Tank

MBA Group B Contest Winner

Congratulations to Alexandra + Sanjarbek  - your peers voted Easy Lift as the most  imaginative app!!

MBA Group A Contest Winner

Congratulations Thomas - My Hotel App got the highest voting scores.

Happiness Advantage

Ready to Present ?

Final Assessment last 2 questions - for comparison to initial assessment - are linked below...I added 2 questions.

Group A

Group B

1st Semester Syllabus - Grades Criteria

Any questions on the basis for grades - please see the grid at the bottom of the Syllabus.  

View For Class 14/03

More on mobile marketing...while focused on Tourism, the Slideshare gives good insight into mobile user behavior.


Please view + we do an in-class exercise to determine which hotels and Hotel groups are leveraging the Power of Mobile.

The Power of Mobile Web for Tourism

View more presentations from yiibu

QkR + Master Card

What is the implication for in-flight services?

Intro - SoMo + Business App

Would you use this to grow your business contacts??  Intro

Just launched at SXSW ... if you want to know 'what's next', follow SXSW.


Asus Padphone - introduced last week.

Google Wallet + Booking Implications

What are the implications for 'Last Moment' mobile bookings?...or phone holds, such as La Quinta  H/T Emilie.

Class 07/03 - Back from Break

Time to catch up with Google Plus + other advances on the Net.  In class, we'll take a look at your ideas for transforming a travel experience....for the customer.

Just a BTW - KLM has introduced Meet + Seat as a service

We'll look at redefining the 'connected' customer - from the FLUX article, you can see it is not age, race, location - a whole different set of characteristics.

I'm glad to be back + hear all of your new discoveries + ideas.

A shot of a Florida sunset - much warmer than Paris!!

Reading for Class 22/02

Its not about age - it is about attitude.  This article talks about the 'flux generation' as those who are creating change, driving the next economy - Generation Flux

Please read the article and comment in your blog - cross post to your Google Plus page.

The thought question:

           How do YOU relate to Generation Flux? How will it affect your career success?

Class Assignment for 22/02 - Independant Work

Hi All,

Thank you for your continued work on all things Digital, while I am here with my family.

As you know, there is a Think Tank April 27 and each year we have a contest for an MBA student presentation. This year's theme is 'Futuremakers' and we will explore services of the future - tech supported customer services that do not exist yet.

So, your assignment:

1.  imagine a transformational service or services and create a presentation for your MBA Group.

2. you can work in Groups of 2 - no more - or individually

3. you will need to research and determine that your imagined service does not exist yet

4. your sertvice should be digitally delivered - ideally across smart phones, tablets, small screens such as Playstation and laptops
5. class time on 22/02 can be spent orgainzing - post in you blog, the names of your group + a GENERAL concept for service you wish to explore
6. Next week, 29/02,  each group will share their service concept + we will vote online for the top idea to be presented at the Think Tank.



Since I cannot be there in person 22/02, I will be in a hangout from noon to 2 PM your time + open for any questions and ideas.

You can Google + any questions - I will answer them all day Wednesday.

MBA 2 Group B - Extra Session 15/02

MBA 2 B - Extra session on Google Tools + professional development - 15/02. 2- 5 PM, Larissa + Emilie will run an extension of last week's workshop and help the Group progress your Google skills. Our scheduled class will follow + is a Hangout, using your Google Plus account.

1. We will review your assignment due for the class
2. Come prepared with 2 different companies Google Plus Business Pages links - these should be companies that YOU would like to work for.

See you online.

Assignment for Class 15/02 - Social Influence

Outcome = Use your understanding of Social Media combined with Reputation Managemnt knowledge to develop an RM plan.


Please View the presentation below

Social Influence Marketing Trends for 2010

View more PowerPoint from Shiv Singh

Assignment:
1. Choose any hotel or hotel group
2. Create a Social Influence Action Plan designed to enhance your hotel's reputation online
3. Use screenshots of existing hotels online actions to illustrate your selected actions.
4. How will you measure the results of your actions plan
5. Publish your action plan + samples in an Issuu - include links to sites/posts that selected for samples.

Online Class Feb 8 + Hangout

Now that you have set up your Google Plus professional page, start optimizing to attract attention from future employers. The concept of attracting potential employers is a major shift in thinking from traditional job search route....an approach that more innovative companies embrace. 

Some pointers: 

1. Positioning - what do you want to be know as vs. what are you doing now
2. Content - post and share articles + information that supports your desired positioning in No. 1
3. Populate - follow people and join circles that will add your expertise and support the desired positioning in No.1
4. Potential Employers - be sure to follow companies/hotels that interest you as future employers.  Whose posts do they share?  It is a good indicator of that company's areas of interests.
5. Use you best blog posts, from this course, as G Plus posts - show off your knowledge and platforms capabilities

Do you have any additional tips or samples that are shareworthy?  Please feel free to do so.

2nd Semester - Outcomes + Topics

Thank you for thinking out loud today - I will shape the coursework for next semester to accomplish skills + topics below:


Outcomes
-a certification in web skills, that can be part of your CV
  >more web tools
  >work productivity tools
-a professional Google Plus page, as part of your professional dossier


Topics
-service innovations - digital delivery
-influencers, platforms + marketing 
-new 'not yet' jobs


Learning Method
-Flip the Classroom - will continue
 >>at home video, reading + prep
 >>use tools that are introduced in class
-In class actions + sharing
-Google + circles for communication + research

-

Final Assessment - Net Skills

The link to your individual assessment for MBA Group A - here Thank you for completing in class.

Group B please take your survey here.  Thank you for completing by Friday 20/02.

Some of the questions have changed, so please read all Qs.

Session 7 - Affluents + 'Friending' - a quick look

A sample page from a recent report - Affluents seek 'value' in deals.  Report PDF

Luxury = Green - Food for Thought

Please join Google Plus

Please go to Google Plus - left hand side +vous. Add your self to Google + using your class Gmail address. And I will add you to the Digital Marketing Circle THX

McDo - Interactive Ping Pong

Free WiFi Vending Machine

Where else but Japan...article

Social Commerce - New Shape of Shopping

E-Commerce has morphed from website driven to
M- Commerce
F-Commerce
T-Commerce
is G-Commerce next?


These new commerce platforms are grouped under Social Commerce

More Infographics