MBA Group A Contest Winner

Congratulations Thomas - My Hotel App got the highest voting scores.

Happiness Advantage

Ready to Present ?

Final Assessment last 2 questions - for comparison to initial assessment - are linked below...I added 2 questions.

Group A

Group B

1st Semester Syllabus - Grades Criteria

Any questions on the basis for grades - please see the grid at the bottom of the Syllabus.  

View For Class 14/03

More on mobile marketing...while focused on Tourism, the Slideshare gives good insight into mobile user behavior.


Please view + we do an in-class exercise to determine which hotels and Hotel groups are leveraging the Power of Mobile.

The Power of Mobile Web for Tourism

View more presentations from yiibu

QkR + Master Card

What is the implication for in-flight services?

Intro - SoMo + Business App

Would you use this to grow your business contacts??  Intro

Just launched at SXSW ... if you want to know 'what's next', follow SXSW.


Asus Padphone - introduced last week.

Google Wallet + Booking Implications

What are the implications for 'Last Moment' mobile bookings?...or phone holds, such as La Quinta  H/T Emilie.

Class 07/03 - Back from Break

Time to catch up with Google Plus + other advances on the Net.  In class, we'll take a look at your ideas for transforming a travel experience....for the customer.

Just a BTW - KLM has introduced Meet + Seat as a service

We'll look at redefining the 'connected' customer - from the FLUX article, you can see it is not age, race, location - a whole different set of characteristics.

I'm glad to be back + hear all of your new discoveries + ideas.

A shot of a Florida sunset - much warmer than Paris!!